Dr. Scholl's For Her

Stilettos, sexy as they are, really are a source of pain. Dr. Scholl's created a brand "For Her" which focuses on addressing this terrible issue. Our task was to reposition the brand, give it attitude, and get on the radar of every woman who wears heels to use DSFH as a fashion accessory. In the end, we took an old stodgy brand and made it hot.