Don't Say F%&#
Asthma is one of the most common lifelong chronic diseases. One in 13 Americans (more than 25 million) live with asthma, a disease affecting the lungs causing episodes of wheezing, breathlessness, chest tightness, coughing. In collaboration with Novartis, we developed an unbranded campaign to increase awareness to improve the doctor/patient conversation and the lives of al those living with asthma.
